{"about":{"summary":"A directory of side businesses that real people say they run, each summarized in our words and linked to its public source.","notes":["Sources are public, first-person accounts: interviews, podcasts and community threads.","Cost, time and the other tags are machine estimates, each with a confidence score.","Income figures are the owner's own claim. We don't verify them."],"how_to_cite":"Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates."},"idea":{"slug":"consumer-ethnography-research-for-small-businesses-238bd1","title":"Consumer ethnography research for small businesses","summary":"Offers immersive consumer research, interviewing people and documenting their homes and daily routines, then analyzing it to give founders insight into customer behavior. Clients come by referral.","url":"https://allsidehustleideas.com/ideas/consumer-ethnography-research-for-small-businesses-238bd1","markdown_url":"https://allsidehustleideas.com/ideas/consumer-ethnography-research-for-small-businesses-238bd1.md","tags":{"category":{"value":"services","label":"Services and freelancing","confidence":0.95},"earns_from":{"value":"fees","label":"Service fees","confidence":0.94},"startup_cost_estimate":{"value":"under-100","label":"Under $100","confidence":0.58},"time_estimate":{"value":"part-time","label":"Part-time","confidence":0.71},"where":{"value":"in-person","label":"In person","confidence":0.51},"needs_coding":{"value":false,"confidence":0.97}},"owner_reported":null,"source":{"publication":"Hacker News","title":"Ask HN: What is your money-making side project outside programming?","url":"https://news.ycombinator.com/item?id=19712234","person":"rayraegah","host":null,"date":"2019-04-21"},"owner_site":null}}