{"about":{"summary":"A directory of side businesses that real people say they run, each summarized in our words and linked to its public source.","notes":["Sources are public, first-person accounts: interviews, podcasts and community threads.","Cost, time and the other tags are machine estimates, each with a confidence score.","Income figures are the owner's own claim. We don't verify them."],"how_to_cite":"Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates."},"idea":{"slug":"health-and-fitness-app-grown-with-paid-ads-400643","title":"Health and fitness app grown with paid ads","summary":"An indie health and fitness app. The founder credits a repeatable marketing playbook built on paid ads, rather than the specific app, for its growth.","url":"https://allsidehustleideas.com/ideas/health-and-fitness-app-grown-with-paid-ads-400643","markdown_url":"https://allsidehustleideas.com/ideas/health-and-fitness-app-grown-with-paid-ads-400643.md","tags":{"category":{"value":"software","label":"Software and apps","confidence":0.96},"earns_from":{"value":"subscription","label":"Subscriptions","confidence":0.53},"startup_cost_estimate":{"value":"1k-10k","label":"$1k to $10k","confidence":0.63},"time_estimate":{"value":"part-time","label":"Part-time","confidence":0.44},"where":{"value":"online","label":"Online","confidence":0.99},"needs_coding":{"value":true,"confidence":0.97}},"owner_reported":{"text":"Self-reported by Frederick: $10,000 a month","verified":false},"source":{"publication":"Starter Story","title":"I Built a $10K/Month App in 88 Days","url":"https://www.youtube.com/watch?v=g9J_-5w9Nrs","person":"Frederick","host":"Pat Walls","date":"2026-10-25"},"owner_site":null}}