{"about":{"summary":"A directory of side businesses that real people say they run, each summarized in our words and linked to its public source.","notes":["Sources are public, first-person accounts: interviews, podcasts and community threads.","Cost, time and the other tags are machine estimates, each with a confidence score.","Income figures are the owner's own claim. We don't verify them."],"how_to_cite":"Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates."},"idea":{"slug":"improved-small-pet-products-brand-c71d2d","title":"Improved small pet products brand","summary":"A pet products company that reworked the hamster ball, an item unchanged for decades, started by a college student. It sells on Amazon and through a big-box retail deal.","url":"https://allsidehustleideas.com/ideas/improved-small-pet-products-brand-c71d2d","markdown_url":"https://allsidehustleideas.com/ideas/improved-small-pet-products-brand-c71d2d.md","tags":{"category":{"value":"physical-products","label":"Physical products","confidence":0.97},"earns_from":{"value":"one-time","label":"One-time sales","confidence":0.96},"startup_cost_estimate":{"value":"over-10k","label":"Over $10k","confidence":0.69},"time_estimate":{"value":"part-time","label":"Part-time","confidence":0.49},"where":{"value":"online","label":"Online","confidence":0.72},"needs_coding":{"value":false,"confidence":0.99}},"owner_reported":{"text":"Self-reported by Ethan Haber: half a million dollars in hamster balls","verified":false},"source":{"publication":"Side Hustle Nation","title":"How a College Student Landed a 1,500-Store Retail Deal (The $500k Hamster Ball)","url":"https://www.youtube.com/watch?v=Q1HE__Gnkic","person":"Ethan Haber","host":"Nick Loper","date":"2026-03-23"},"owner_site":"https://happyhabitats.net/"}}