{"about":{"summary":"A directory of side businesses that real people say they run, each summarized in our words and linked to its public source.","notes":["Sources are public, first-person accounts: interviews, podcasts and community threads.","Cost, time and the other tags are machine estimates, each with a confidence score.","Income figures are the owner's own claim. We don't verify them."],"how_to_cite":"Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates."},"idea":{"slug":"marketing-software-for-indie-app-developers-bf8dca","title":"Marketing software for indie app developers","summary":"A marketing SaaS for indie developers. The founder shaped the product through a very large number of customer calls with the ideal customer.","url":"https://allsidehustleideas.com/ideas/marketing-software-for-indie-app-developers-bf8dca","markdown_url":"https://allsidehustleideas.com/ideas/marketing-software-for-indie-app-developers-bf8dca.md","tags":{"category":{"value":"software","label":"Software and apps","confidence":0.95},"earns_from":{"value":"subscription","label":"Subscriptions","confidence":0.96},"startup_cost_estimate":{"value":"1k-10k","label":"$1k to $10k","confidence":0.47},"time_estimate":{"value":"part-time","label":"Part-time","confidence":0.49},"where":{"value":"online","label":"Online","confidence":0.98},"needs_coding":{"value":true,"confidence":0.97}},"owner_reported":{"text":"Self-reported by Gaurav: $1M ARR (the video title says $69K a month)","verified":false},"source":{"publication":"Starter Story","title":"How This SaaS Hit $69K/Month In Just 2 Months","url":"https://www.youtube.com/watch?v=BA_fC95p43c","person":"Gaurav","host":"Pat Walls","date":"2026-08-30"},"owner_site":"https://www.usefastlane.ai/"}}