{"about":{"summary":"A directory of side businesses that real people say they run, each summarized in our words and linked to its public source.","notes":["Sources are public, first-person accounts: interviews, podcasts and community threads.","Cost, time and the other tags are machine estimates, each with a confidence score.","Income figures are the owner's own claim. We don't verify them."],"how_to_cite":"Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates."},"idea":{"slug":"shared-direct-mail-postcards-for-local-businesses-b29d19","title":"Shared direct mail postcards for local businesses","summary":"Selling ad space on oversized postcards mailed to every home on a route through USPS Every Door Direct Mail. Several local advertisers share each card, and the operators keep the difference.","url":"https://allsidehustleideas.com/ideas/shared-direct-mail-postcards-for-local-businesses-b29d19","markdown_url":"https://allsidehustleideas.com/ideas/shared-direct-mail-postcards-for-local-businesses-b29d19.md","tags":{"category":{"value":"services","label":"Services and freelancing","confidence":0.81},"earns_from":{"value":"ads","label":"Ads","confidence":0.73},"startup_cost_estimate":{"value":"100-1k","label":"$100 to $1k","confidence":0.47},"time_estimate":{"value":"few-hours","label":"A few hours a week","confidence":0.43},"where":{"value":"both","label":"Online and in person","confidence":0.61},"needs_coding":{"value":false,"confidence":0.98}},"owner_reported":null,"source":{"publication":"Side Hustle Nation","title":"The $1,000 Postcard Side Hustle: Turn Junk Mail Into High Profits","url":"https://www.youtube.com/watch?v=ikV26aLv--M","person":"Rachel and Dalton","host":"Nick Loper","date":"2026-01-24"},"owner_site":"https://bigskyautomation.com/"}}