{"about":{"summary":"A directory of side businesses that real people say they run, each summarized in our words and linked to its public source.","notes":["Sources are public, first-person accounts: interviews, podcasts and community threads.","Cost, time and the other tags are machine estimates, each with a confidence score.","Income figures are the owner's own claim. We don't verify them."],"how_to_cite":"Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates."},"idea":{"slug":"stylish-diaper-bag-brand-ed0c98","title":"Stylish diaper bag brand","summary":"A diaper bag brand designed to look less bulky than traditional bags, manufactured through Alibaba. Preorders and organic TikTok content helped fund inventory.","url":"https://allsidehustleideas.com/ideas/stylish-diaper-bag-brand-ed0c98","markdown_url":"https://allsidehustleideas.com/ideas/stylish-diaper-bag-brand-ed0c98.md","tags":{"category":{"value":"physical-products","label":"Physical products","confidence":0.97},"earns_from":{"value":"one-time","label":"One-time sales","confidence":0.97},"startup_cost_estimate":{"value":"over-10k","label":"Over $10k","confidence":0.84},"time_estimate":{"value":"part-time","label":"Part-time","confidence":0.51},"where":{"value":"online","label":"Online","confidence":0.9},"needs_coding":{"value":false,"confidence":0.98}},"owner_reported":{"text":"Self-reported by Alexandra Rutkay: almost $2 million in sales in a few years","verified":false},"source":{"publication":"Side Hustle Nation","title":"How She Turned a $10K Bet Into a Nearly $2 Million Business","url":"https://www.youtube.com/watch?v=ggj6ZjhkKsw","person":"Alexandra Rutkay","host":"Nick Loper","date":"2026-11-07"},"owner_site":"https://citymouseny.com/"}}