# Consumer ethnography research for small businesses

Offers immersive consumer research, interviewing people and documenting their homes and daily routines, then analyzing it to give founders insight into customer behavior. Clients come by referral.

| Tag | Value | Confidence |
|---|---|---|
| Category | Services and freelancing | 95% |
| Earns from | Service fees | 94% |
| Startup cost (estimate) | Under $100 | 58% (low) |
| Time (estimate) | Part-time | 71% |
| Where | In person | 51% (low) |
| Coding | No coding needed | 97% |

Source: [Ask HN: What is your money-making side project outside programming?](https://news.ycombinator.com/item?id=19712234), Hacker News, rayraegah, 2019-04-21
Page: https://allsidehustleideas.com/ideas/consumer-ethnography-research-for-small-businesses-238bd1

## About this data

- Sources are public, first-person accounts: interviews, podcasts and community threads.
- Cost, time and the other tags are machine estimates, each with a confidence score.
- Income figures are the owner's own claim. We don't verify them.
- Link the idea page and its source. Call income figures the owner's unverified claim, and cost and time estimates.